How to Use Ebooks Strategically and Reach Your Content Marketing Goals

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.
Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.
Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …
Then, read on for inspiration and ideas directly from a few accomplished ebook authors.

The basic differences between PDF and EPUB ebooks

PDF ebooks are easily created on any computer you own. Once created, you can share them on your website, in emails, and in social media. PDFs are readable on computers, tablet devices, and even smart phones.
They’re a great solution if your ebook is graphics-heavy. They’re also the ideal format to use if you’ve never written an ebook before, because they’re easy to put together and share.
EPUB-style ebooks can be created on any computer you own — but they require a few more steps. These type of ebook include MOBI files for Kindle (a proprietary file-type for Kindle), and EPUB files for iPad and Nook (a more universal file-type for basically any reading device except Kindle).
They’re readable on computers, tablet devices, and smart phones, but they differ from PDF ebooks in the way they’re read.
EPUB-style ebooks feature flowing text that can be enlarged or changed by the reader. They’re created with a fluid and flexible format, then uploaded to a third-party website where you can share or sell them. These sites include Amazon, Barnes and Noble, and Apple’s iBookstore.

"I‘ll contest presidential election again in 2015" - Buhari says

General Muhammadu Buhari has said he plans to contest in the 2015 presidential election under the platform of All Progressive Congress, APC. The former Head of State, who contested in 2011 and lost, said he will only step down if a better candidate emerges under APC. Buhari said:

“Whoever said he wants to contest has a chance. Let him come out because the more we are, the merrier. But I will be ready to step down if there is a formidable and better candidate. It is not about me but for the survival of the party. APC is about ensuring internal democracy. Whoever emerges is the person I will support. Yes I will be ready to step down”.

New Music: Wizkid - Jaiye Jaiye ft Femi Kuti

D'banj goes down low. Article written by James Silas

Here's an article I read and found interesting. Written by publicist and entertainment business consultant, James Silas. Read the article below and share your thoughts afterwards.

D'banj Goes Down Low - By James Silas

Two years ago, it would have been almost impossible for D’Banj to do a collaboration with an Olamide even if the latter had attained this much attention with his music, but today D’Banj is struggling for another hit since “Oliver Twist”.

Once upon a time (October 14, 2010), I tweeted “Partnerships can hardly work, not unless you’re a duo like Don Jazzy and D’Banj”… this tweet was “favourited” by Don Jazzy. Then two years later (2012), the statement returned to me – void!

Read more »

AY Comedian and Omawumi cover May issue of Redsheet Magazine

Enchanting!!!

Happy 34th birthday to Ms Nnaji

The superstar actress is a year older today, May 3rd, 2013. Happy birthday to her and many more successful years ahead!

Vilanova defends Messi decision

Tito Vilanova has defended his decision not to involve Lionel Messi as Barcelona departed the Champions League against Bayern Munich on Wednesday, citing that the forward had suffered "some strange sensations".
Messi, 25, was an unused substitute at the Camp Nou as Bayern clinched a famous 3-0 victory that booked their place in the final at Wembley versus Borussia Dortmund courtesy of a 7-0 aggregate success.
The Argentina international, who has been struggling with a hamstring injury, played 30 minutes at the weekend and was on target in his side's 2-2 draw with Athletic Bilbao, but Vilanova said he was not prepared to risk his player against Bayern unless absolutely necessary.
"Messi was not injured, but he was not feeling okay, and I thought that in his situation he would not help the team," Vilanova told reporters.
"He played in Bilbao because he was in much better condition, but at the end of the game he contracted some strange sensations.
"We would have taken the risk of playing Leo towards the end of the match if we still had a chance of making the final."
Vilanova reserved praise for Barca's Champions League opponents, who have already clinched the Bundesliga title and are also in the final of the DFB-Pokal where they will face Stuttgart.
He said: "Bayern are physically at a great level. The difference today between the sides was massive and I congratulate them on their progression, but also thanks to our fans for their support.
"We've been suffering with injuries all season and at this level you pay for that. Every squad needs to be changed, but we have a good squad already. We don't need to make a lot of changes as we have some players who are still recovering."