Good Mexican in Singapore seems a little needle-in-a-haystackish, but
Lucha Loco presents a damn fine dish of Mexican street food and they
have super clever branding, courtesy of
Bravo Company.
Lucha Loco sounds a little like lucha libre, doesn’t it? Lucha libre,
they of the Mexican professional wrestling and colorful masks fame. Well
Lucha Loco takes the similarities and runs with them. The entire
presentation of the restaurant revolves around imagery from Mexican
lucha libre and the things they might say to you. The vibe is raw and
intentionally so. Bravo Company wanted the place to feel lived in, not
ancient, but around long enough to get some wear and tear and be able to
tell good stories. They get extra credit for business cards
moonlighting as wrestler trading cards.
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